Natural Logic and Sun Microsystems team up to create OpenEco

NextNowNetwork and Collaboratory member Gil Friend of Natural Logic has partnered with Sun to create this ecological footprint transparency tool. We found out about it earlier this week at Global Footprint Network‘s annual bash in their new Oakland office. “Feedback is key to effective change. The better people understand how well they’re doing in relation to their goals, compared to their competitors, and compared to what’s possible, the more effectively they’re able to drive change in the directions they want it to go.”–Gil Friend.

OpenEco is a new global on-line community that provides free, easy-to-use tools to help participants assess, track, and compare energy performance, share proven best practices to reduce greenhouse gas (GHG) emissions, and encourage sustainable innovation. Join at